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Sonar is the automated CX solution to scale your qualitative research. Empathise with your customers to make better decisions in product development, digital, and marketing.

  • Design: Design your user research from scratch or from our study template and get recommendations on how to improve your interview questions and design.
  • Collect: Effortlessly recruit participants and capture user reactions with video-based interviews, automated transcription and smart emotional analysis.
  • Create: Use Sonar for automated topic tagging and identifying emotional reactions so you can focus on creating your own insights, faster.
  • Share: Easily share your insights with key stakeholders to enable all in the organisation to make the best decisions with consistent insight quality and visualisation.


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**The platform accessible through the www.sonarapp.com domain name and the Sonar app are provided by UserTribe A/S (hereinafter referred to as “us”, “we” or the “Company”), a Danish entity with registered address at Langebrogade 4, 1411 Copenhagen, Denmark. UserTribe is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.